Hi, I’m Caitlin

I’m a strategist, researcher, and marketer with 8+ years of experience driving brand growth.

Over the years, I've had the good fortune to lead brand strategy for some fancy names in the tech industry — from B2B giant Google Cloud to consumer fan favorite, Xbox. I have a knack for simplifying complex technical information into compelling and easy-to-understand brand messaging. I love conducting in-depth audience research and crafting brand work that will resonate authentically with the right people.

Both in and outside of work, I'm passionate about diversity, equity, and inclusion. As a queer woman, I'm a vocal advocate for intersectional LGBTQIA+ representation in advertising, and am always looking for ways to create more inclusive campaigns that reflect the diversity of the communities they serve.

Outside of work, I'm an artist, enthusiastic bird-watcher, Dungeons and Dragons player, and rabid sci-fi reader.

Questions? Opportunities? Want to talk about Star Trek? Say hi here.